The Science of
AI Visibility
Your AI Visibility Score is a 0-100 metric that measures how often, how prominently, and how positively your brand appears across all major AI platforms.
Your AI Visibility Score is a single number that tells you everything:
- 📈90-100:You dominate AI conversations in your category
- 🟢70-89:Strong presence, but opportunities exist
- 🟡50-69:Visible, but competitors are winning
- 🟠30-49:At risk – you're often invisible
- 🔴0-29:Critical – AI doesn't know you exist
The Four Pillars of Your Score
Every score is built on these four factors, weighted by your industry
Mention Frequency
How often does your brand appear across all prompts? We track every mention across 6 platforms, normalized by category.
Prominence
Where do you appear in the response? First answer gets highest weight, followed by middle, then bottom. Position matters.
Sentiment
Positive, neutral, or negative? We analyze the context of every mention. Being mentioned negatively is worse than not being mentioned.
Source Authority
Are you cited from authoritative sources? Links from trusted domains increase your score. We track citation quality.
Industry‑Weighted For Accuracy
Different industries use AI platforms differently. We adjust the weights accordingly.
→ More industries available (Travel, Energy, Education, etc.)
The formula behind the score
Where ω (omega) represents industry-specific weights for each platform
Platforms We Track
ChatGPT
OpenAI's flagship model, 400M+ users
Claude
Anthropic's enterprise-focused AI
Gemini
Google's ecosystem, 150M+ users
Perplexity
Real-time search with citations
Copilot
Microsoft's business AI, 100M+ users
DeepSeek
Fast-growing Asian market
+ new platforms added regularly • Enterprise clients get beta access
Frequently Asked Questions
How often is my score updated?
Data is updated daily for all plans. Professional and Enterprise plans also get real-time alerts when significant changes occur, such as sudden visibility drops or competitor mentions.
Can I see my score by platform?
Yes! Your dashboard shows individual scores for each AI platform (ChatGPT, Gemini, Perplexity, etc.) plus the composite score. You can also see historical trends.
What's considered a good score?
A score above 70 means you have a strong presence. 50-69 indicates room for improvement. Below 50 requires immediate action. We provide industry benchmarks for comparison.
How can I improve my score?
We provide specific, actionable recommendations based on your data: content updates, link building opportunities, FAQ additions, and more. Average improvement is 30-50 points in 3 months.
Is my competitor data secure?
We only track publicly available information from AI responses. No private data is accessed. Your own data is encrypted and never shared with third parties.
Do you support multiple languages?
Yes! We track AI visibility in all major languages. Our prompts and analysis work for Turkish, English, German, French, Spanish, and many more.